Comprehensive Ad Planning and Budgeting
Many small business owners are jack-of-all-trades: order taker and order maker, store designer and cleaning crew, lawyer and accountant. There are some tasks, however, that can be performed more efficiently and effectively when handled by a professional.
Media Buying and Placement
Stop being hounded by media sales people. Hire a competent ad agency and have all those requests handled for you. Be free to concentrate on the tasks you enjoy most and at which you are most proficient.
Strategy and Research
Competition for attention is strong. Businesses must sell harder and smarter to increase brand awareness and market share. Before a business can decide where, when or what to advertise, they must first understand who is most likely to need what they are offering.
Once we understand who is most likely to need what you are offering, the next step will be to research all advertising options to determine which ones are most appropriate. The annual plan will fit the defined budget and will make efficient use of frequency discounts and combo rates. A strategy will be developed to attract new customers and retain existing customers.
Press Releases and Publicity
Because being in the news gives a level of credibility that can't be achieved with paid advertising, you want your name in the news for positive reasons as often as possible. This can best be achieve by creating your own newsworthy events, then letting the media know about them by writing and submitting press releases with newsworthy photos.
If you're not on top of your co-op, you could be losing money you have already earned. While many vendors offer marketing allowances based on purchases or sales, rules for accrual and submission are all different. Keeping track of it all can be overwhelming. Make one person responsible for this task and you could have more money to spend on advertising.
Contact us via or phone 518.392.0846 to discuss how we can help your business.