As advertising budgets and newsrooms shrink, media coverage about your company or organization becomes more valuable. Publicity can be one of the most cost-effective marketing tools you have and it is part of any good marketing strategy. Whether you’re a retail business or not-for-profit organization, if no one knows who you are and what you do, your efforts will go unnoticed.
Gaining press coverage can be tricky. Editors are working with ever-shrinking staff and when they can’t send a reporter, they are often pleased to receive a well-written press release. You can send that press release, but the media are under no obligation to use the information you send. Suzanne’s journalism background makes her especially proficient at writing press releases that are interesting, informative, and in a style that conforms to traditional journalistic standards, which increases the chance that your article will run.
Building and maintaining relationships is key to successful public relations. We have developed valuable media contacts and an extensive professional network which result in heightened visibility and recognition for our clients.
To start a conversation about your publicity needs, or call 518.392.0846
Contact us via or phone 518.392.0846 to discuss how we can help your business.