Got some downtime at work? Surf! The web is a great place to take stock of your competition. What are their strengths and weaknesses? What services are they offering that you might consider adding? How strong is their web presence? How does it compare to your own?
Understanding search engine results can also improve the effectiveness of your advertising. Good search engine optimization relies on the appropriate use of keywords. Find a relevant keyword that isn’t used by a lot of other companies, and your site may rank higher.
I just discovered a fresh, compelling radio program that features one-on-one interviews with leading pioneers in the business world, the social sector, and the arts.
Host Jessica Harris asks smart, thought-provoking questions of successful entrepreneurs. Learn about their inspirations and obstacles, challenges and breakthroughs. The guest list is varied and fascinating. You can hear interviews with the founders of TiVo, Netflix, Expedia, Patagonia, Stonyfield Farm Yogurt, LinkedIn, Tesla, and Zip Car. Listen to the podcast anytime.