Got some downtime at work? Surf! The web is a great place to take stock of your competition. What are their strengths and weaknesses? What services are they offering that you might consider adding? How strong is their web presence? How does it compare to your own?

Understanding search engine results can also improve the effectiveness of your advertising. Good search engine optimization relies on the appropriate use of keywords. Find a relevant keyword that isn’t used by a lot of other companies, and your site may rank higher.