How to write a Call to Action that drives business
Creating content is one of the first steps in developing a good website. Once you have written the words and compiled the images, it’s time to start formatting ... more
Marketing
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
The Trevellyan.biz Blog
What is an email safelist and why is it important?
Email marketing is one of the most cost-effective things you can do to grow your business. The more you can learn about the right way to do things ... more
Social media tips for realtors
This article is written to help those who would like to promote their real estate business on social media, but don’t know how to get started. ... more
Clip art tips: using and purchasing stock art
Copyright protects many stock images and other types of clip art. That is to say, copyright gives the creator of an original work complete control over its use ... more
What is the difference between segments and groups in MailChimp?
At first glance, MailChimp appears to be a simple email marketing service that allows you to collect and store contact details for customers and clients for the purpose ... more
Strategies for nurturing loyalty
How to market to existing customers An effective marketing plan includes two strategies: A plan for driving new business A plan for building relationships with existing customers that ... more
Understanding the value of existing customers
Making the most of what you have According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. ... more
Email marketing checklist
Email marketing is a powerful and cost-effective channel for spreading your message and staying in contact with your customers. We’ve created this email marketing checklist to help ensure ... more
Ten email marketing guidelines to improve the effectiveness of your campaign
Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. According to a 2014 National Client Email Report ... more
Three common reasons people unsubscribe from an email list
It’s exciting the first time you build an email marketing piece. After you hit send, you want to just sit back and watch the open rate rise and ... more