If your business is not retail, there’s a good chance that activity will slow down during the holidays. You could put your feet up and relax, or you could begin developing your marketing strategy for next year. I vote for the latter.
With this past year still fresh in your mind, think carefully about what worked and didn’t work for you this year. What marketing efforts should you discontinue and what strategy should you expand on? Formalize your objectives by writing them down. Are there organizations you’ve been meaning to contact? Did you want to start a mailing list? How about your website – does it need work?
How you plan to accomplish your objectives is as important as defining them, so follow through by making plans and setting deadlines. Get out your calendar and be specific. You are more likely to follow through on your plans if your goals are clearly stated and include deadlines.