QR Codes. Next Generation Bar Codes

QR CodeThere are many methods for driving traffic to a website. Traditionally these included providing fresh content, encouraging other sites to link to yours, and optimizing keywords. Now there is a new method called QR codes and it targets the ever-expanding pool of smartphone users.

QR (short for Quick Response) is a type of barcode that can be read by reader-equipped camera phones. Like bar codes, QR codes hold information. While a typical barcode can hold up to 20 digits, QR codes can hold thousands!

A QR code consists of black modules arranged in a square pattern on a solid background. The information encoded can be plain text, a web address, or other data. The user points a camera phone at the code, and the phones’s browser opens up the link, video or image.

Created in 1995 in Japan by Toyota, the QR code was initially used for tracking parts. Today the uses are much broader. QR codes are found on signs, vehicles, packaging, periodicals, marketing materials, menus, tickets, receipts, business cards, and name tags. One of the more famous applications was by for the 2010 animated movie “9” which was promoted with green posters containing only a QR code that took users to the movie trailer and special features.

Assessing advertising response rates with traditional media such as radio, tv, and print can be tricky. However, online advertising and applications such as QR codes are easily tracked. This information can help assess a promotion’s success or failure.

If you’re interested in incorporating QR codes into your marketing program, email [email protected] or call 518.392.0846.

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