The importance of web page titles
A web page title is one of the most important elements of on-site optimization. It tells search engines what your page is about, so that information can be ... more
The Trevellyan.biz Blog
Using a customer database to stay in touch after the sale
A typical business earns 80% of its revenue from 20% of its customers, but it’s easy to neglect loyal patrons in pursuit of new business. Don’t make this ... more
Formatting everyday emails
How your email looks, what font-family, -size and color you use can affect how an email is received and understood. ... more
Paste in place with Adobe InDesign 2023
There are a few basic actions that every computer user learns first. Then we begin to learn about shortcuts and other ways to make our lives simpler. Paste ... more
Should you hire a Hudson Valley web developer?
If you live and work in the Hudson Valley, are in the market for a new website, and haven’t yet selected which company you want to build your ... more
Bitmap vs vector: what is the difference?
Why does it matter whether we use bitmap or vector? What are the differences and how can one tell which is which? ... more
On-site (self-hosted) vs off-site (third party) donation platforms
Accepting online donations is critical to any fund-raising effort. In today’s blog post we explain the differences between on-site (self-hosted) and off-site (third party) donation platforms. ... more
What are your marketing goals?
It’s so easy to get caught-up in the day-to-day tasks of running your a business. When you plan ahead, you have time to think about the best way ... more
Customer newsletters: the what, who, why and how
While newsletters differ in production and budget, they all have some things in common. In this article we will discuss some of the benefits of creating your own ... more
Why we do not recommend removing the shopping cart icon
If you have an e-commerce website, the shopping cart icon needs to be accessible from any page on the website. ... more