Why we discourage designing logos with borders
When a border is part of a logo design, everything inside the outer line has to be made smaller to fit in the same space. ... more
The Trevellyan.biz Blog
Publicizing community events to drive more traffic to your website
Hosting an event is a great way to increase brand recognition, build trust, generate income, and make face to face connections. But have you considered the benefits that ... more
Using press releases to drive more traffic to your website
Don’t rely on local media to cover your event. Get the coverage you want by writing and distributing your own press release. ... more
How reaching out can increase event attendance
One way to increase the number of people who attend your event is to reach out to groups with an active interest in the subject of your event. ... more
Tips for distributing a press release
You’re written your press release and now you want to distribute it. From starting the list, to building it out and then distributing the press release, you’ll find ... more
How small organizations with limited budgets can increase membership
Many groups find expanding membership to be challenging. Without a clear plan, enrolling new members can be difficult. We’ve outlined things small organizations with a limited budget can ... more
Using outbound links in the nav bar
Is it acceptable to use off-site links, also called outbound links, in your the navigation? There is no rule that says that an item in the main navigation ... more
Why blog?
Almost anyone with a website can benefit from having a blog. If you’re interested in attracting leads, engaging new customers or building loyalty with existing customers, you may ... more
The importance of headings and Subheadings
In this post I’ll be addressing the use of heading tags to enhance design and improve understanding. ... more
Introduction to Keywords
By understanding and implementing a strong keyword strategy, you can emphasize the aspects of your business that are most important to you. ... more