Make My Logo Bigger

Make My Logo Bigger

Why your logo is not the most important element on your website. When presenting a new client with a website mockup, the single most consistent piece of feedback we receive is, “Can you make my logo bigger?” This request is so common throughout the... more
Creating A Custom Animated Gif

Creating A Custom Animated Gif

I was recently hired to create an animated gif to be used as the centerpiece in an email invitation for a fund-raising gala. The direction was minimal. The design needed to include a paper crane element, it should be elegant, and incorporate the theme colors of silver... more
Centered Text vs Flush Left

Centered Text vs Flush Left

When designing a website or any printed material, it is easy to concentrate on how the text looks and forget to pay enough attention to what the text should say. The most effective materials give each element – content and design – equal effort and... more

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