Using a customer database to stay in touch after the sale
A typical business earns 80% of its revenue from 20% of its customers, but it’s easy to neglect loyal patrons in pursuit of new business. Don’t make this ... more
Marketing
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
The Trevellyan.biz Blog
On-site (self-hosted) vs off-site (third party) donation platforms
Accepting online donations is critical to any fund-raising effort. In today’s blog post we explain the differences between on-site (self-hosted) and off-site (third party) donation platforms. ... more
What are your marketing goals?
It’s so easy to get caught-up in the day-to-day tasks of running your a business. When you plan ahead, you have time to think about the best way ... more
Customer newsletters: the what, who, why and how
While newsletters differ in production and budget, they all have some things in common. In this article we will discuss some of the benefits of creating your own ... more
Why we do not recommend removing the shopping cart icon
If you have an e-commerce website, the shopping cart icon needs to be accessible from any page on the website. ... more
How to leverage free calendars to drive more traffic to your website
Most newspapers and magazines, as well as many radio and TV stations, provide free calendars of events as part of their website. In many instances, users are allowed ... more
Why and how to analyze your competition
Before you start designing the structure or compiling content, analyze your competition to get a clear understanding of how your website compares to others in the marketplace. ... more
How to drive more traffic to your website
In this article we offer four proven ideas for driving more traffic to your website. ... more
Free gmail vs paid Google Workspace: what’s the difference?
We are often asked, “What is the difference between Gmail and Google Workspace. Which service is right for me?” In today’s blog post, we address those questions head ... more
Using social networks to drive traffic to your website
Social networks can be an important source of web traffic. But which platform makes the most sense for your organization? While this seems like a simple enough question, ... more