
Using a customer database to stay in touch after the sale
A typical business earns 80% of its revenue from 20% of its customers, but it’s easy to neglect loyal patrons in pursuit of new business. Don’t make this ... more
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
A typical business earns 80% of its revenue from 20% of its customers, but it’s easy to neglect loyal patrons in pursuit of new business. Don’t make this ... more
Accepting online donations is critical to any fund-raising effort. In today’s blog post we explain the differences between on-site (self-hosted) and off-site (third party) donation platforms. ... more
It’s so easy to get caught-up in the day-to-day tasks of running your a business. When you plan ahead, you have time to think about the best way ... more
While newsletters differ in production and budget, they all have some things in common. In this article we will discuss some of the benefits of creating your own ... more
If you have an e-commerce website, the shopping cart icon needs to be accessible from any page on the website. ... more
Most newspapers and magazines, as well as many radio and TV stations, provide free calendars of events as part of their website. In many instances, users are allowed ... more
Before you start designing the structure or compiling content, analyze your competition to get a clear understanding of how your website compares to others in the marketplace. ... more
In this article we offer four proven ideas for driving more traffic to your website. ... more
We are often asked, “What is the difference between Gmail and Google Workspace. Which service is right for me?” In today’s blog post, we address those questions head ... more
Social networks can be an important source of web traffic. But which platform makes the most sense for your organization? While this seems like a simple enough question, ... more