Customer Newsletters: What, Who, Why, How
While newsletters differ in production and budget, they all have some things in common. In this article we will discuss some of the benefits of creating your own ... more
Marketing
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
The Trevellyan.biz Blog
Why We Do Not Recommend Removing the Shopping Cart Icon
If you have an e-commerce website, the shopping cart icon needs to be accessible from any page on the website. ... more
How to Leverage Free Calendars to Drive More Traffic to Your Website
Most newspapers and magazines, as well as many radio and TV stations, provide free calendars of events as part of their website. In many instances, users are allowed ... more
Why and How to Analyze Your Competition
Before you start designing the structure or compiling content, analyze your competition to get a clear understanding of how your website compares to others in the marketplace. ... more
How to Drive More Traffic to Your Website
In this article we offer four proven ideas for driving more traffic to your website. ... more
Free Gmail vs Paid Google Workspace: What’s the Difference?
We are often asked, “What is the difference between Gmail and Google Workspace. Which service is right for me?” In today’s blog post, we address those questions head ... more
Using Social Networks to Drive Traffic to Your Website
Social networks can be an important source of web traffic. But which platform makes the most sense for your organization? While this seems like a simple enough question, ... more
Publicizing Community Events to Drive More Traffic to Your Website
Hosting an event is a great way to increase brand recognition, build trust, generate income, and make face to face connections. But have you considered the benefits that ... more
Using Press Releases to Drive More Traffic to Your Website
Don’t rely on local media to cover your event. Get the coverage you want by writing and distributing your own press release. ... more
How Reaching Out Can Increase Event Attendance
One way to increase the number of people who attend your event is to reach out to groups with an active interest in the subject of your event. ... more