Category: Advertising & Marketing
Welcome to the Advertising and Marketing category of the Trevellyan.biz blog. Here we address subjects such as email marketing, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
Clip Art Tips: Using and Purchasing Stock Art
Copyright protects many stock images and other types of clip art. That is to say, copyright gives the creator of an original work complete control over its use and distribution. The first of our Clip Art Tips: Get permission to use any work that is copyrighted. What... more
What is the Difference Between Segments and Groups in MailChimp?
At first glance, MailChimp appears to be a simple email marketing service that allows you to collect and store contact details for customers and clients for the purpose of sending bulk email. As you get more familiar with the system, however, you will learn that the... more
Strategies for Nurturing Loyalty
How to Market To Existing Customers An effective marketing plan includes two strategies: A plan for driving new business A plan for building relationships with existing customers that extends beyond the time of purchase In this article we offer five concrete... more
Understanding the Value Of Existing Customers
Making the Most of What You Have. According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. In addition, while the probability of selling to a new prospect is 5-20%, the probability of selling to... more
Email Marketing Checklist
Email marketing is a powerful and cost-effective channel for spreading your message and staying in contact with your customers. We’ve created this email marketing checklist to help ensure that the emails you send are relevant and valuable to the people on your list.... more
Ten Email Marketing Guidelines To Improve The Effectiveness Of Your Campaign
Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. According to a 2014 National Client Email Report by the Data and Marketing Association, for every $1 you spend on email marketing, you can expect a... more
Three Common Reasons People Unsubscribe From An Email List
It’s exciting the first time you build an email marketing piece. After you hit send, you want to just sit back and watch the open rate rise and rise. What happens if you start getting a slew of “unsubscribed” notifications in your in-box. Why is that happening? Is... more
8 Ideas to Inspire Your Next Email Marketing Campaign
Marketing trends come and go, but one technique that continues to prove its efficiency and effectiveness is Email Marketing. A well thought out and well designed email marketing campaign has the power to perform and convert. To maintain loyalty and spur sales,... more
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