Email Marketing Tips
Email is an important part of any marketing strategy and our tips will help you achieve a successful campaign. According to a 2023 article from Constant Contact, for ... more
Marketing
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
The Trevellyan.biz Blog
Google Alerts can track what’s being said online
You choose a word or subject matter and Google automatically notifies you when new content from news, web, blogs, video and/or discussion groups matches your search terms. ... more
Buying Likes or Followers for your social media accounts
With so many companies offering to sell new likes or followers cheaply, it’s tempting to take this inexpensive shortcut. Buying likes will result in new sales, right? ... more
Email subject line tips to improve campaign open rates
To increase the chances that you will earn a good open rate, your subject line needs to grab the reader’s attention. That’s why we’ve created this list of ... more
Using a customer database to stay in touch after the sale
A typical business earns 80% of its revenue from 20% of its customers, but it’s easy to neglect loyal patrons in pursuit of new business. Don’t make this ... more
On-site (self-hosted) vs off-site (third party) donation platforms
Accepting online donations is critical to any fund-raising effort. In today’s blog post we explain the differences between on-site (self-hosted) and off-site (third party) donation platforms. ... more
What are your marketing goals?
It’s so easy to get caught-up in the day-to-day tasks of running your a business. When you plan ahead, you have time to think about the best way ... more
Customer newsletters: the what, who, why and how
While newsletters differ in production and budget, they all have some things in common. In this article we will discuss some of the benefits of creating your own ... more
Why we do not recommend removing the shopping cart icon
If you have an e-commerce website, the shopping cart icon needs to be accessible from any page on the website. ... more
How to leverage free calendars to drive more traffic to your website
Most newspapers and magazines, as well as many radio and TV stations, provide free calendars of events as part of their website. In many instances, users are allowed ... more