At first glance, MailChimp appears to be a simple email marketing service that allows you to collect and store contact details for customers and clients for the purpose of sending bulk email. As you get more familiar with the system, however, you will learn that the... more
How to Market To Existing Customers An effective marketing plan includes two strategies: A plan for driving new business A plan for building relationships with existing customers that extends beyond the time of purchase In this article we offer five concrete... more
Making the Most of What You Have. According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. In addition, while the probability of selling to a new prospect is 5-20%, the probability of selling to... more
Email marketing is a powerful and cost-effective channel for spreading your message and staying in contact with your customers. We’ve created this email marketing checklist to help ensure that the emails you send are relevant and valuable to the people on your list.... more
Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. According to a 2014 National Client Email Report by the Data and Marketing Association, for every $1 you spend on email marketing, you can expect a... more
It’s exciting the first time you build an email marketing piece. After you hit send, you want to just sit back and watch the open rate rise and rise. What happens if you start getting a slew of “unsubscribed” notifications in your in-box. Why is that happening? Is... more
Marketing trends come and go, but one technique that continues to prove its efficiency and effectiveness is Email Marketing. A well thought out and well designed email marketing campaign has the power to perform and convert. To maintain loyalty and spur sales,... more
There are many ways to judge the success of an email campaign. One of the most common is to measure the Open Rate. Most people scroll through their inbox quickly. They read the subject line and decide, in a split second, whether to open the email, immediately delete... more
A comprehensive list of your customers’ email addresses is one of your business’ most valuable assets. Everyone on your email marketing list has given you permission to contact them directly. In fact, they are asking you to stay in touch. They want you to provide them... more
If you’re new to Google AdWords, you will probably find yourself, at one time or another, frustrated or confused. There are so many working parts to AdWords, so many individual factors and options to consider. I recently ran into an issue that caused me much... more
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