by Suzanne Trevellyan | Computer Repair, Graphic Design, Web Development
Trevellyan.biz is a partnership. Suzanne + Robert Trevellyan. Style + logic. Creativity + reasoning. Right side + left side. She’s the designer. He’s the programmer. Together Trevellyan.biz offers everything advertising and I.T. in Columbia County NY and... more
by Suzanne Trevellyan | Advertising & Marketing
Making the Most of What You Have. According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. In addition, while the probability of selling to a new prospect is 5-20%, the probability of selling to... more
by Suzanne Trevellyan | Computer Security
And What We Are Doing for Our Clients Please note, we cannot offer legal advice regarding compliance with the EU’s new General Data Protection Regulation, known as the GDPR. We recommend that individual site owners review the information available from each... more
by Suzanne Trevellyan | Uncategorized
If you’re like most people, you probably want your emails to look a certain way and you don’t want their appearance to change from device to device. For this reason, it can be tempting to create an email that uses one big image. This way, everything appears perfectly... more
by Suzanne Trevellyan | Advertising & Marketing
Email marketing is a powerful and cost-effective channel for spreading your message and staying in contact with your customers. We’ve created this email marketing checklist to help ensure that the emails you send are relevant and valuable to the people on your list.... more
by Suzanne Trevellyan | Graphic Design, Uncategorized
I was recently hired to create an animated gif to be used as the centerpiece in an email invitation for a fund-raising gala. The direction was minimal. The design needed to include a paper crane element, it should be elegant, and incorporate the theme colors of silver... more
by Suzanne Trevellyan | Advertising & Marketing
Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. According to a 2014 National Client Email Report by the Data and Marketing Association, for every $1 you spend on email marketing, you can expect a... more
by Suzanne Trevellyan | Advertising & Marketing
It’s exciting the first time you build an email marketing piece. After you hit send, you want to just sit back and watch the open rate rise and rise. What happens if you start getting a slew of “unsubscribed” notifications in your in-box. Why is that happening? Is... more
by Suzanne Trevellyan | Search Engine Optimization (SEO)
When first meeting with a potential client for the purposes of providing an estimate to build a new website, we try to determine what functionality to include. Is there a need for a calendar of events? A submission form? An online store? A blog? Do you want a blog?... more
by Suzanne Trevellyan | Advertising & Marketing
Marketing trends come and go, but one technique that continues to prove its efficiency and effectiveness is Email Marketing. A well thought out and well designed email marketing campaign has the power to perform and convert. To maintain loyalty and spur sales,... more
by Suzanne Trevellyan | Advertising & Marketing
There are many ways to judge the success of an email campaign. One of the most common is to measure the Open Rate. Most people scroll through their inbox quickly. They read the subject line and decide, in a split second, whether to open the email, immediately delete... more
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