How Do People with Disabilities Use the Web?
... moreWeb Accessibility: What Is It and Why Does It Matter?
Web Accessibility refers to the practice of building digital content that people with disabilities can use. Different disabilities pose different challenges. Therefore, the job of website designers and developers is to present as few barriers as possible. Universal Design creates an environment that can be accessed, understood and used by all people. Consequently, it becomes unnecessary to think about and work around ability and disability.
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Is Facebook All You Need?
Why Facebook is not an adequate replacement for a website. If you’re a small business looking to expand your reach, you may think that a Facebook page is all you need. Admittedly, setting up a Facebook page for your business only takes a few minutes. The... moreA Regular Email Mailbox or a Forward: What Is the Difference?
Most businesses want to use an email address that matches their domain name. For example, the owner of example.com, may want to use the email address *protected email*. Having an email address that matches your domain name is beneficial in many ways: People are leery... more
What is the Difference Between Segments and Groups in MailChimp?
At first glance, MailChimp appears to be a simple email marketing service that allows you to collect and store contact details for customers and clients for the purpose of sending bulk email. As you get more familiar with the system, however, you will learn that the... more
Lodging Website Building Tips
Things to Consider Before Building a Lodging Website for Your Inn, Motel, or Bed & Breakfast Are you considering opening an inn, motel, or bed and breakfast? If so, then you probably have a question or two about building a lodging website. We’ve been building... more
Skills Needed to Run An Online Store
We love building ecommerce websites. Shopping online is such a convenient way for busy people to buy the things they need. It also offers savvy business owners a whole new way to serve and support their customers. If you’re looking to expand your customer base,... moreStrategies for Nurturing Loyalty
How to Market To Existing Customers An effective marketing plan includes two strategies: A plan for driving new business A plan for building relationships with existing customers that extends beyond the time of purchase In this article we offer five concrete... moreUnderstanding the Value Of Existing Customers
Making the Most of What You Have. According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. In addition, while the probability of selling to a new prospect is 5-20%, the probability of selling to... more
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