by Suzanne Trevellyan | Advertising & Marketing
A comprehensive list of your customers’ email addresses is one of your business’ most valuable assets. Everyone on your email marketing list has given you permission to contact them directly. In fact, they are asking you to stay in touch. They want you to provide them... more
by Suzanne Trevellyan | Web Development
Expanding your brick-and-mortar sales to online can seem like a natural progression: more exposure = more sales, right? Not so fast. As web developers, we enjoy building online stores, so we’re not looking to discourage potential store owners. However, we want... more
by Suzanne Trevellyan | Graphic Design
Custom Food Label Design Earlier this year we were hired to redesign the apple cider label for Samascott Orchards in Kinderhook, NY. While the label they were using had a certain nostalgic charm, it was beginning to look dated and did not incorporate their new logo or... more
by Suzanne Trevellyan | Web Development
What Makes A Good Deli Website? There are five key elements to every website: appearance, content, functionality, usability, and search engine optimization. These elements are universal regardless of the website’s purpose, but this article addresses deli... more
by Suzanne Trevellyan | Graphic Design
When designing a website or any printed material, it is easy to concentrate on how the text looks and forget to pay enough attention to what the text should say. The most effective materials give each element – content and design – equal effort and... more
by Suzanne Trevellyan | Search Engine Optimization (SEO), Web Development
If you already have an online store, you understand that it doesn’t run itself. Just like a brick and mortar store, online stores require attention, patience and persistence. We’re offering eleven tips to boost your online sales. The tips are relatively... more
by Suzanne Trevellyan | Graphic Design, Web Development
Are You Looking to Become A Good Website Designer or Do You Need To Hire One? We’ve compiled a list of technical skills and business habits that are important for a good website designer. No single person can be perfect at everything, but this list will help you... more
by Suzanne Trevellyan | Graphic Design, Web Development
Web Designer vs Graphic Designer We are in the early years of website development. Not surprisingly, many of the folks working as website designers today started their career as graphic designers. There’s nothing wrong with this transition, but if it’s... more
by Suzanne Trevellyan | Web Development
It’s not enough anymore to just have a website. Your website should convey a feeling of professionalism and contain enough information to convince someone to do business with you. A good website will reflect well on you and your business and it promotes a sense of... more
by Suzanne Trevellyan | Graphic Design, Web Development
What Is The Difference? While web (digital) design and print (graphic) design have much in common, there are some important distinctions. Perhaps you’re looking to hire a designer for a particular job. Knowing the difference between web design and print design... more
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