At first glance, MailChimp appears to be a simple email marketing service that allows you to collect and store contact details for customers and clients for the purpose of sending bulk email. As you get more familiar with the system, however, you will learn that the... more
Things to Consider Before Building a Lodging Website for Your Inn, Motel, or Bed & Breakfast Are you considering opening an inn, motel, or bed and breakfast? If so, then you probably have a question or two about building a lodging website. We’ve been building... more
We love building ecommerce websites. Shopping online is such a convenient way for busy people to buy the things they need. It also offers savvy business owners a whole new way to serve and support their customers. If you’re looking to expand your customer base,... more
How to Market To Existing Customers An effective marketing plan includes two strategies: A plan for driving new business A plan for building relationships with existing customers that extends beyond the time of purchase In this article we offer five concrete... more
Making the Most of What You Have. According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. In addition, while the probability of selling to a new prospect is 5-20%, the probability of selling to... more
And What We Are Doing for Our Clients Please note, we cannot offer legal advice regarding compliance with the EU’s new General Data Protection Regulation, known as the GDPR. We recommend that individual site owners review the information available from each... more
If you’re like most people, you probably want your emails to look a certain way and you don’t want their appearance to change from device to device. For this reason, it can be tempting to create an email that uses one big image. This way, everything appears perfectly... more
Email marketing is a powerful and cost-effective channel for spreading your message and staying in contact with your customers. We’ve created this email marketing checklist to help ensure that the emails you send are relevant and valuable to the people on your list.... more
I was recently hired to create an animated gif to be used as the centerpiece in an email invitation for a fund-raising gala. The direction was minimal. The design needed to include a paper crane element, it should be elegant, and incorporate the theme colors of silver... more
Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. According to a 2014 National Client Email Report by the Data and Marketing Association, for every $1 you spend on email marketing, you can expect a... more
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