Website Content Management

Is it difficult to find time to keep your site up-to-date?
Would you like some help keeping things current?

To discuss our content management service, call us at 518.392.0846 or email [email protected].

Our Content Management Service ensures that your website is consistent, compelling and up-to-date

Launching a website is the culmination of a lot of work. However, it is not the end of the project. For most businesses and organizations, things are constantly evolving. That’s why it’s important to have a content management plan.

Hours, staff, products and services are just some of the things that need updating frequently. Help keep the content of your website fresh, compelling and accurate. Hire us to handle ongoing content updates.

The best websites are not set-it-and-forget-it time capsules. In fact, old, incorrect or out-of-date information can lose customers. Keep your website fresh and current and you prove by example that you are attentive and competent. Whatever it is that you are selling or providing, an accurate website is evidence that you respect your customers and value their time.

Content Management graphic

Read our related blog post about Why Frequent Website Updates are Important.

Benefits of hiring someone to manage your website updates

  • It will save you time. Your time is precious. When you can spend your time focusing on your business, you’re focusing on what you do best. Don’t waste time feeling guilty that time got away from you and you didn’t get a chance to make an important update. Be confident that the job will get done. Hire us to handle content management.
  • A professional will probably do a better job of it. Maintaining a website is not rocket science. However, it takes a good deal of time to keep up with the latest software developments, search engine rules and SEO tactics. Our updates will look good, have maximum impact and function properly. Additionally, we are always looking for new ways to drive more traffic and entice new customers. We can make the changes you request. In addition, we can offer suggestions and recommendations for improving content.

Why you can trust us For Content Management

  • Our staff is experienced and knowledgeable. Our experience as web developers makes us the perfect candidates to handle website content management and maintenance. We understand how things work and how one change can have knock-on effects. Additionally, we keep up-to-date with the latest software improvements and SEO techniques.
  • We are reliable and responsible. We’ve been in business since the early 2000s, and have a long list of satisfied and repeat customers. See our testimonials page.
  • Changes will be made in a timely fashion. We understand the importance of making changes quickly and accurately.
  • Our updates look good. There’s more to making a change than simply adding the new content. With a graphic designer and marketing consultant on staff, we ensure that every change looks great and is worded in a way that is most likely to drive new business.
  • We want you to succeed. We have a genuine interest in seeing your business or organization reach its full potential and are excited to help your business in any way that we can.

Is your website living up to your expectations?

One of the most overlooked components of a successful website strategy is ongoing content updates. When you hire us you can feel confident that we will save you time and that we’ll do a great job. Call (518) 392-0846 to speak with us about maintenance of your website content or email [email protected]. Are you interested in other ways to improve your web presence or do you need a new WordPress website? Visit our Website Services page.

If you’ve been assigned the ongoing task of adding new content to your company website, particularly if you are using a Content Management System (CMS) like WordPress, here are a few tips that will help you keep the site looking professional.

1. Don’t Treat Your Website Like A Display Ad

Unlike a print ad, a website does not need to grab people’s attention. Users visit a website on purpose. They aren’t trying to read the comics, watch tv, or listen to music, so you don’t need flashing images or noise to draw their attention away from something else. Your website should make the visitor feel comfortable enough to stay a while.

When a user accesses your website, they want to find the information they are looking for quickly. If they begin to feel frustrated, if the site is too complicated or navigation is unclear, they’ll move on. Readability and usability are vitally important.

2. Follow the Design

A designer considers each site element for readability and success at conveying a defined message. Size, font, style, weight, color, and alignment are defined for heading, subhead, body copy, captions, links and more.

When it ‘s time for you to add new content, look at the styles that have been assigned to the different elements. Stick to those rules. Your goal is not to make the new copy jump out at the reader. In fact adding new content that doesn’t follow the overall structure looks less professional and can reflect poorly on your company.

3. Avoid All Caps When Adding New Content

Type, above all else, must be readable. Ascenders and descenders of upper and lower case letters help our eyes to identify words. Using all capital letters makes that distinction difficult and visitors to your site are less likely to read all the information you so purposefully prepared.

4. Respond To Comments

Comments are a great way to help gauge the effectiveness of your online efforts. Demonstrate your appreciation to those visitors who left comments by responding to each one individually, answering their questions and thanking them for their business. Prompt attention to all comments is a real-life illustration of your commitment to customer service.

Hire Us to Be Responsible for Adding New Content to Your Website

You may decide that adding new content to your website is not something you enjoy doing. Perhaps your time would be better spent doing something else. We handle ongoing site maintenance for many clients. Learn more about our Content Management Services or call (518) 392-0846.

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