The importance of web page titles
A web page title is one of the most important elements of on-site optimization. It tells search engines what your page is about, so that information can be ... more
Search Engine Optimization (SEO)
Welcome to the Search Engine Optimization category of the Trevellyan.biz blog. Here we offer tips for writing and formatting content for blogs and other web pages. We also discuss the latest changes and updates from Google and other search engines.
The Trevellyan.biz Blog
Why we do not recommend removing the shopping cart icon
If you have an e-commerce website, the shopping cart icon needs to be accessible from any page on the website. ... more
How to choose the right top level domain (TLD)
Whether you choose .com, .org, .net or .biz as your top level domain, it will be a decision that you will likely live with for a very long ... more
How to drive more traffic to your website
In this article we offer four proven ideas for driving more traffic to your website. ... more
Using social networks to drive traffic to your website
Social networks can be an important source of web traffic. But which platform makes the most sense for your organization? While this seems like a simple enough question, ... more
Publicizing community events to drive more traffic to your website
Hosting an event is a great way to increase brand recognition, build trust, generate income, and make face to face connections. But have you considered the benefits that ... more
Using press releases to drive more traffic to your website
Don’t rely on local media to cover your event. Get the coverage you want by writing and distributing your own press release. ... more
Using outbound links in the nav bar
Is it acceptable to use off-site links, also called outbound links, in your the navigation? There is no rule that says that an item in the main navigation ... more
The importance of heading tags for SEO
In this post I’ll be addressing the use of heading tags to enhance design and improve understanding. ... more
Introduction to Keywords
By understanding and implementing a strong keyword strategy, you can emphasize the aspects of your business that are most important to you. ... more