The single most important element of any website, blog or social media page is the content it contains. Pretty pictures are nice, an intuitive design is important, but it is the words on the page that drive traffic to your site.
Good content is what keeps people interested and it’s what brings them back. Few people are going to be moved to do business with you upon their very first interaction. By providing content you are reinforcing the idea that your business is an authority (an expert), and that you are interested in being of service. The more times a visitor returns, the more likely they will be converted to being a loyal customer.
It can be daunting sometimes to come up with new ideas for content. We’ve created this list below to help you develop new ideas for your own website.
Website content ideas
1. Industry news
Are there statistics or new research about your industry that your customers may be interested in?
2. Company news
Have you hired new employees? Have you acquired new equipment or expanded your services? Let your current and potential customers know more about your company.
3. Testimonials make great content
According to BigCommerce, 72% of consumers say positive reviews and testimonials make them trust a business more and 88% of consumers trust online reviews as much as personal recommendations. When you include testimonials as content on your website, it helps you stand out from the competition.
4. FAQs as content
People visit a website to find information. An FAQs page makes it more likely that they’ll find what they are looking for. Your website is likely to be the first contact someone has with you and your company. It’s important that they have a good experience. When the site visitor is able to find the answer to their question, they are more likely to have a good experience on your website. And if they have good web experience, they are likely to infer that they can expect a good business experience as well.
5. What are your competitors doing?
Take this opportunity to provide content that will make your website even better by visiting the websites of your competitors. What are they doing right? What are they doing wrong? Can you learn from them and build on it? Of course, you never want to copy what someone else is doing. But you can use it for inspiration and as a jumping off point.
6. Debunking myths and misconceptions
Have you found that some people have misconceptions about your business or your products? Your website is a great place to address these issues.
7. Guides and tutorials on how to use your products and services
Building a strong client base requires thinking beyond getting new customers. Building loyalty can begin with your website. Once someone has purchased a product or a service from you, be sure to include even more content about those products online. Offer video tutorials or written guides that your customers can refer back to.
8. Case studies of your customers’ successes
You’ve seen before and after photos. A specific story about a particular client that you’ve helped recently can help tell your story. What issues was the client facing? What were their goals? How were you able to help?
Do you have content ideas that we haven’t mentioned? Post your ideas in a comment below.
We can help you develop content that will help drive qualified traffic to your website
Learn more about our content development and copywriting service. Call (518) 392-0846 or email us at [email protected].