The Importance of Web Page Titles

Like the tree that falls without being heard, if your website is hard to find, then no matter how good it looks, how well it works and what information it contains, it will go unnoticed.

Search Engine Optimization, or SEO, is the process of improving the visibility of a website to search engines. While there are many factors that influence your standings in search results, one important element for individual pages is the Page Title.

Web Page Titles

The Page Title appears at the top of the browser window when a webpage loads.

Chances are your site content has been written with your human audience in mind. But the truth is, your site is read by more than just humans. It’s read by search engine robots, too (also called bots or spiders). These bots locate web pages and index them based on the information contained on the page.

Page Title is the first thing the bots look at. From it they grab key information that they use on the results pages, therefore the title must clearly convey the contents of that page. Use descriptive keywords that offer a solution, rather than a sales pitch, and use a different title for each page.

Although you should always include your company name on the homepage title, including it in the title of every page isn’t necessary. Instead, choose words that reflect the contents of each page. Use common keywords and phrases instead of industry lingo and limit your page title to 64 characters.

Finally, the page title should be typed in title case, which means the first letter of each word is capitalized.

If you would like to improve your search engine rankings, give us a call at 518.392.0846 or email [email protected].

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