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Five reasons why website updates are important

A website is a great tool. However, even once you have your site up and running, the job is not complete. It is important to make frequent website updates, continuously add new content, and keep the site looking fresh and current. Unlike every other form of advertising, websites are never finished. Done right, a website is a work in progress, continually being updated and improved. The websites that work best, the ones that deliver the best results, are constantly being tweaked.

People often ask, “How often should I be updating my site?” There is no hard and fast rule, but “frequently” is a good answer. Below are some solid reasons to give your website the special care and ongoing attention that it needs to be successful and productive.

1. New beats old

Search engines rank websites with new content higher than websites with old content. Updates should be done on a regular basis, monthly or even weekly.

2. More frequent indexing

Search engines send out bots to index web pages. If the bot finds your site hasn’t been updated in a month, another bot may not be sent again for two months. If it still hasn’t been updated, it may wait three months. Regular website updates mean your site gets indexed more often and the your site’s contents will be searchable.

3. They will come

Posting new content on your website gives customers a reason to return. This can enhance your relationship with them and they may be more likely to use your services more often.

4. Know what they want

By reviewing your web stats, you’ll learn what information your users find most appealing and where they are coming from. This will help you determine a direction for new content that can draw even more visitors.

5. Ch-ch-ch-changes

Search engines are constantly changing the way they index sites. The factors one directory considers important today may change dramatically tomorrow and every directory is different. Getting the most from your website requires on-going supervision and maintenance.

Maintaining a small website doesn’t require a huge chunk of time, it can take as little as a few hours a month. Outsourcing this task can be a good choice for those who don’t have time to do it themselves. If you’re interested in having us maintain your website, please call 518.392.0846 or email [email protected].

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