Why and how to analyze your competition
Before you start designing the structure or compiling content, analyze your competition to get a clear understanding of how your website compares to others in the marketplace. ... more
Marketing
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
The Trevellyan.biz Blog
How to drive more traffic to your website
In this article we offer four proven ideas for driving more traffic to your website. ... more
Free gmail vs paid Google Workspace: what’s the difference?
We are often asked, “What is the difference between Gmail and Google Workspace. Which service is right for me?” In today’s blog post, we address those questions head ... more
Using social networks to drive traffic to your website
Social networks can be an important source of web traffic. But which platform makes the most sense for your organization? While this seems like a simple enough question, ... more
Publicizing community events to drive more traffic to your website
Hosting an event is a great way to increase brand recognition, build trust, generate income, and make face to face connections. But have you considered the benefits that ... more
Using press releases to drive more traffic to your website
Don’t rely on local media to cover your event. Get the coverage you want by writing and distributing your own press release. ... more
How reaching out can increase event attendance
One way to increase the number of people who attend your event is to reach out to groups with an active interest in the subject of your event. ... more
Tips for distributing a press release
You’re written your press release and now you want to distribute it. From starting the list, to building it out and then distributing the press release, you’ll find ... more
How small organizations with limited budgets can increase membership
Many groups find expanding membership to be challenging. Without a clear plan, enrolling new members can be difficult. We’ve outlined things small organizations with a limited budget can ... more
How to get free publicity
Are you interested in getting your event or announcement be featured in the editorial section of a publication? Do you know how to go about getting this kind ... more