Facebook page or a group? Which is right for you?
You know you need a Facebook presence for your business, but you’re not sure where to begin. Should you create a Facebook Group or a Facebook Page? Making ... more
Marketing
Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
The Trevellyan.biz Blog
Client feature: Wallguard.com catalog design
December 2009 we were asked to meet with the folks at Wallguard.com to discuss catalog redesign for their wall and door impact protection products. Not sure what an ... more
Customer comment cards and surveys: how to develop your own
A carefully developed comment card allows your customers to give honest and valuable feedback that can provide information critical to your business. Knowing early what problems are occurring ... more
Yellow Pages Contract Abbreviations
Working on your Yellow Pages contract? There are a few contract abbreviations you’ll need to know. SRL – Free listingSL – semi-bold listingIL – internet line listing ... more
How to use business reply mail and customer comment cards
Most unsatisfied customers never complain. It’s easier for them to just move on to your competitor. So how can you really know what your customers think? Ask! Customer ... more
Email vs phone: netiquette tip
We receive emails from customers, clients and co-workers everyday soliciting advice or requesting information. Sometimes the email is concise, a clearly stated question that is simple and to ... more
Chain letters: a netiquette tip
Why you should not forward chain letters We’ve all received email chain letters – urgent alerts that warn us of computer viruses, money making opportunities, and often, cases ... more
Reply to all: a netiquette tip
Email communications are important. When you deal professionally with email, you and your company will have an important competitive edge. Additionally, by educating employees, you protect your company ... more
LinkedIn: 13 tips for optimizing your profile
1. Include a personal photo There are fake profiles on LinkedIn, so you want to show that you are real. Logos or pet photos are not worthy alternatives ... more
Email attachments: a netiquette tip
Email communications are important. When you deal professionally with it, you and your company will have an important competitive edge. Additionally, by educating employees, you protect your company ... more