Welcome to the Marketing category of the Trevellyan.biz blog. Here we address subjects such as email, social media, digital advertising, print advertising and design, and customer loyalty strategies. In addition we provide information about publicity, marketing, and planning and scheduling advertising.
A menu is the most important internal marketing tool a restaurant has—virtually 100% of it is read by each and every guest. Menus send out signals that can ... more
A video slideshow can be created for your business. There are many of ways you can use it. Display it in your store window and watch the foot traffic ... more
Once you’ve set your marketing goals, you’re ready to create your advertising plan. Ad budget Start by projecting sales for the next twelve months, then allow a certain percentage ... more
You’ve decided it’s time to start advertising at the local movie theatre. Before you begin creating your new slide, there are a few simple slide design rules to ... more
Make the most of your advertising dollars by tracking results. By continually asking customers what brought them to you, you will be better able to judge which media ... more
When analyzing different advertising venues, one option that is often overlooked is cinema advertising. For businesses that want to reach residents, this can be a cost-effective option. For ... more
I am often asked, “How do I know if my advertising is working?” My response is, “Ask your customers.” In my business, we track each new contact carefully. ... more
If you’re considering advertising on the radio, you need to learn how to read an Arbitron report. In our area Arbitron’s syndicated radio ratings service collects data twice ... more
Grammar, spelling, punctuation Avoid sending email with errors. Read it aloud before sending, and use spell check. Is the tone friendly yet professional? Be polite. Email forwarding Remove ... more
My first project with New Lebanon Library was to design a fundraising brochure for their 2008 expansion and renovation project. The job included creating a new logo for ... more