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Hospitality report finds tracking results is important

Make the most of your advertising dollars by tracking results. By continually asking customers what brought them to you, you will be better able to judge which media and promotions work best. If it’s working well, keep doing it. If it’s not, find out why and change it.

A new Cornell Study supports the claim that tracking results is important. The report “Customer Loyalty: A New Look at the Benefits of Improving Segmentation Efforts with Rewards Programs”, found that lodging industry leaders who continue to re-evaluable their loyalty programs end up with more effective programs.

Download the report about tracking results

The report, by Clay Voorhees, Michael McCall, and Roger Calantone, is available online from Cornell Hospitality Research at no charge.

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