When analyzing different advertising venues, one option that is often overlooked is cinema advertising. For businesses that want to reach residents, this can be a cost-effective option. For advertisers who are looking to draw business from nearby, local cinema advertising can be a good fit. One and two-screen theaters draw people who generally live within a seven to 10-mile radius, who have already developed a pattern of patronizing local businesses. Megaplexes and larger regional cinemas draw from a wider area.
Movie audiences are much less likely to be distracted by other activities
Without a remote control, video game or full refrigerator to fight for their attention, most moviegoers focus their attention straight ahead, at the movie screen. In fact, a 2023 study by Lumen found that cinema ads outperform TV, CTV and digital by four to seven times.
Is it right for your business?
Start by thinking about what groups of people are most likely to be your customers (consider age, gender, income, etc). Then contact each theatre directly. They can provide you with their audience’s unique demographics and more details about their advertising opportunities.
What if you don’t have a slide?
Well, you’ve come to the right place. Trevellyan.biz can help you create a cinema advertising slide that reaches local residents in a positive, community-oriented setting.
Advertising with light in a semi-dark room can be tricky. You’ve probably noticed that at the theatre some slides are hard to read while others are crisp and clean. A good designer with experience creating powerful on-screen slides knows how to keep the design simple, limit the amount text and the number of images, and combine and avoid particular colors to increase readability. (Click each of the three images within this post to see examples of our work.)
Trevellyan.biz offers theatre slide creation for businesses of all types. To create one ad (two slides) for your business, we charge $150. For this fee you get up to two original designs concepts and up to three revisions of one concept.
We can work with your materials or we can suggest something new
Working with your materials: We will evaluate its quality and resolution and let you know if it is adequate.
If new images are required: We will show you the image we are recommending and will let you know how much it will cost to purchase.
If you have an idea of how you would like the slide to look, share it with us. Make a rough sketch or bring samples of things you like. We’re most likely to get a design that accurately reflects you and your company if we have all that information upfront.
If you will be advertising at our local theatre, The Crandell, we can deliver the slide to the theatre for you. When the slide arrives, we make an appointment to view it on-screen before it submitting it for rotation, just to make sure it looks good.
For more information about advertising your business at a local movie theatre, call us at 518.392.0846 or email [email protected].
If you are would like to learn more about onscreen cinema advertising, please call 518.392.0846 or email [email protected].