Every website has a domain name. For our company it’s trevellyan.biz. A custom email address is an address that matches your domain name. For example, one of our custom email addresses is [email protected].
What difference can it make to your business?
Everything you do contributes to how customers perceive your brand. From the design of your logo to your return policy, from the colors you use on your website to the products you carry, from the name of your business to how you treat your customers. For small companies in a competitive market, it is important to differentiate yourself from your competitors and branding is how we do it.
Your email address is one element in brand development. A custom email address may seem like a small detail, but it is an important one. At a glance, your potential customer can see that you’ve created a real business. First impressions are important.
Consider this: If you were thinking of doing business with someone that you did not already have a relationship with, which would you feel more confident about, [email protected] or [email protected]?
Admittedly, an email address isn’t the only thing someone considers when trying to evaluate your credibility, but it is a factor. Your competitors probably have custom email addresses. Shouldn’t you?
In addition, a custom email address provides consistency throughout your company. For example, when more than one person from your organization is in contact with a client through email, that client is likely to feel more confident about responding when the email addresses have the same domain.
Why using personal email to conduct business can have other implications
If you have to let an employee go and they have been using personal email for work, they will leave with that email account. You will lose the history of their correspondence and your customers may not know that this person no longer works for your company.
Generic custom email addresses (such as [email protected] or [email protected]) can make staff transitions smoother. When someone leaves your company you can redirect emails to the new person in that role.
How to get a custom email address
There are several ways to get a custom email address. To do it yourself, pick a suitable platform and then follow their directions for how to adjust your DNS settings. G Suite and Rackspace are two services that we recommend.