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Google launches mobile-friendly tags in search results

Mobile matters

As the popularity of smartphones, tablets and mobile devices continues to grow, Google wants to make it easier for users to find relevant, mobile-optimized websites. That’s why on April 21, 2015, Google announced that it will now use mobile-friendliness as one of its ranking factors. If your site is not mobile-friendly now, you may see a drop in ranking and your website may not see many mobile visitors.

In addition, sites that are mobile-friendly will be tagged as such right on the results page.

Mobile Friendly

When users are reviewing the Search Engine Results Page (SERP) for their query, they’ll see whether your site is – or isn’t – going to look good and work well on their device. It’ll be just one more factor for them to consider when deciding which link to click, which site to visit.

According to Google, a page is eligible for the “mobile-friendly” label if it meets the following criteria:

  • Avoids software not common on mobile devices, like Flash
  • Uses text that is readable without zooming in or out
  • Automatically resizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so they can be easily tapped

How do I know if my site is mobile-friendly?

If you don’t know whether or not your website is mobile-friendly, you can Google’s Mobile-Friendly Tool to test it. The test is free and instant.


Google’s new Mobile-Friendliness tool will provide answers on a per-url basis. You will see all the pages indexed to the domain, and will be able to evaluate which ones are considered Mobile-Friendly and which are not.

Ahead of the curve

At Trevellyan.biz, every site we’ve built since April 2011 has been mobile-friendly out of the box. We do this by employing responsive design techniques to ensure that sites look good on a wide variety of screen sizes. We don’t used a generic plug-in or converter, and there isn’t a second “mobile” version of the site that has to be maintained separately.

We want our clients to be get the most from the sites we build for them for the longest time possible. That’s why we try to stay in-tune with the trends and tides of the industry.

If you’d like to talk to us about rebuilding your site to be mobile-responsive, give us a call at (518) 392.0846 or email [email protected].

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