When first meeting with a potential client for the purposes of providing an estimate to build a new website, we try to determine what functionality to include. Is there a need for a calendar of events? A submission form? An online store? A blog?
Do you want a blog?
This question is usually met with the same blank stare. Blog? Why would I need a blog?
Below are seven benefits of blogging for business.
1. Build your brand.
Branding begins with these questions – Who are you? Who is your audience? What problem do you solve? What makes you different? By showcasing your knowledge, you can present your messaging in a relatable tone. People want to do business with other people, and blogging allows you to develop an authentic voice that is part of your brand.
2. Position yourself as the authority.
When customers need a particular product or service, they go first to the name they know, the brand they trust. A strong brand, one that provides expert information and best-in-class products, is an influencing factor that can often override the lure of low price.
3. Drive qualified traffic to your website.
Rather than trying to drive as much traffic as possible to your website, concentrate on attracting visitors who are most likely to have a need for your product or service. The goal is not to simply reach the greatest possible number of people. Instead, focus on those who are interested and who are ready to buy. The further your visitors are in the sales funnel and the more interested they are in what you are offering, the greater chance they can be converted from a visitor to a customer.
4. Improve your SERP rank
Content marketing is key to effective search engine optimization and a blog is rocket fuel. Search engines reward good quality content with higher ranking on the Search Engine Results Page (SERP).
5. It’s an efficient use of your time.
Your blog can be the content generator for all your social marketing efforts. With a single click you can share your blog content on Facebook, Twitter, LinkedIn, and other social networking platforms.
6. Provides you with statistical insight into your audience.
Your website analytics will provide data to show which posts are most popular, which provided the most click-throughs from social media, which subjects where shared, and which produced the most comments. Knowing what interests your audience most can help you determine what direction to grow your business.
7. It can help drive new leads.
Each blog post is a potential lead generator. It is an opportunity to drive traffic to your website based on content that would not have been present otherwise on the main pages (Home, About, Services, Contact) of your website.
The Benefits of Blogging for Business
Blogging is an effective way to promote your business. It allows you to provide your audience with something of value before asking for anything in return. By regularly sharing helpful information about a subject, you build trust, position yourself as an expert, and build your brand.
If you need help getting started blogging for business, give us a call at (518) 392-0846 or email [email protected]. If you’d like to learn more about our Search Engine Optimization services, please visit our SEO page.