What is the difference between segments and groups in MailChimp?
At first glance, MailChimp appears to be a simple email marketing service that allows you to collect and store contact details for customers and clients for the purpose ... more
The Trevellyan.biz Blog
Lodging website building tips
Things to consider before building a lodging website for your inn, motel, or bed & breakfast Are you considering opening an inn, motel, or bed and breakfast? If ... more
Skills needed to run an online store
We love building ecommerce websites. Shopping online is such a convenient way for busy people to buy the things they need. It also offers savvy business owners a ... more
Strategies for nurturing loyalty
How to market to existing customers An effective marketing plan includes two strategies: A plan for driving new business A plan for building relationships with existing customers that ... more
Understanding the value of existing customers
Making the most of what you have According to a 2010 report from Lee Resources, attracting a new customer costs five times as much as keeping an existing one. ... more
The European Union’s general data protection regulation, or GDPR
And what we are doing for Our clients Please note, we cannot offer legal advice regarding compliance with the EU’s new General Data Protection Regulation, known as the GDPR. We ... more
Email marketing checklist
Email marketing is a powerful and cost-effective channel for spreading your message and staying in contact with your customers. We’ve created this email marketing checklist to help ensure ... more
Creating a custom animated Gif
I was recently hired to create an animated gif to be used as the centerpiece in an email invitation for a fund-raising gala. The direction was minimal. The ... more
Three common reasons people unsubscribe from an email list
It’s exciting the first time you build an email marketing piece. After you hit send, you want to just sit back and watch the open rate rise and ... more
Blogging for business. Seven reasons to start
When first meeting with a potential client for the purposes of providing an estimate to build a new website, we try to determine what functionality to include. Is ... more