Surf the web. It’s good for business
Got some downtime at work? Surf the web! The web is a great place to take stock of your competition. What are their strengths and weaknesses? What services ... more
The Trevellyan.biz Blog
How to evaluate advertising dffectiveness
I am often asked, “How do I know if my advertising is working?” My response is, “Ask your customers.” In my business, we track each new contact carefully. ... more
Fit to frame content: another cool InDesign tool
Creating a complicated layout with InDesign means lots of overlapping image and text boxes. Selecting the box you want to work with can sometimes be tricky – but ... more
How to create a starburst in InDesign
It’s easy to create a starburst shape using Adobe InDesign’s polygon tool. Follow our simple instructions below. 1. Let’s get started a. Select the polygon tool in your ... more
How to read an arbitron report
If you’re considering advertising on the radio, you need to learn how to read an Arbitron report. In our area Arbitron’s syndicated radio ratings service collects data twice ... more
Email etiquette tips: 2010 roundup
Grammar, spelling, punctuation Avoid sending email with errors. Read it aloud before sending, and use spell check. Is the tone friendly yet professional? Be polite. Email forwarding Remove ... more
Logo design – client feature: New Lebanon Library
My first project with New Lebanon Library was to design a fundraising brochure for their 2008 expansion and renovation project. The job included creating a new logo for ... more
Facebook page or a group? Which is right for you?
You know you need a Facebook presence for your business, but you’re not sure where to begin. Should you create a Facebook Group or a Facebook Page? Making ... more
Client feature: Wallguard.com catalog design
December 2009 we were asked to meet with the folks at Wallguard.com to discuss catalog redesign for their wall and door impact protection products. Not sure what an ... more
Avoid sending Word attachments: netiquette tip
Let’s say you’ve created a Word document and you want to send a copy to your coworker. Common practice is to compose a new email and simply attach ... more