Hospitality report finds tracking results is important
Make the most of your advertising dollars by tracking results. By continually asking customers what brought them to you, you will be better able to judge which media ... more
The Trevellyan.biz Blog
Is cinema advertising a good fit for your business?
When analyzing different advertising venues, one option that is often overlooked is cinema advertising. For businesses that want to reach residents, this can be a cost-effective option. For ... more
How to wrap text in numbers
Using iWork Numbers as a spreadsheet for a task chart can be a simple and effective way to map out your steps and track your progress. Numbers’ default setting, ... more
How to convert Word files to .txt
There are plenty of reasons why you might want to convert Words files to .txt format. Perhaps you’d like to reduce the number of attachments you send with ... more
Online threats: are you streetwise online?
The most important factor in protecting your computer from malicious software is not which security package you install, or which browser you use. Far more important than any ... more
Facebook protection: how to protect your account
After a number of friends recently had their Facebook accounts compromised, I thought I should offer a few tips to help you keep your own account safer. Whether ... more
Understanding Google results details
Now that you understand the template used for Google Results pages, let’s look more closely as the details of individual results. The very first line of each result ... more
Surf the web. It’s good for business
Got some downtime at work? Surf the web! The web is a great place to take stock of your competition. What are their strengths and weaknesses? What services ... more
How to evaluate advertising dffectiveness
I am often asked, “How do I know if my advertising is working?” My response is, “Ask your customers.” In my business, we track each new contact carefully. ... more
Fit to frame content: another cool InDesign tool
Creating a complicated layout with InDesign means lots of overlapping image and text boxes. Selecting the box you want to work with can sometimes be tricky – but ... more