How to create an advertising plan
Once you’ve set your marketing goals, you’re ready to create your advertising plan. Ad budget Start by projecting sales for the next twelve months, then allow a certain percentage ... more
Suzanne Trevellyan
The Trevellyan.biz Blog
Slide design tips for effective cinema advertising
You’ve decided it’s time to start advertising at the local movie theatre. Before you begin creating your new slide, there are a few simple slide design rules to ... more
Software updates: what they are and why you should care
There are two main types of software update. There are those for your operating system (Windows, Mac OS etc.) and those for the programs you have installed. Software ... more
Protect your identity: opt out of pre-approved credit card and insurance offers
Have you ever received a pre-approved credit card or insurance offer? Did you know that these seemingly innocuous pieces of mail can be the key a thief needs ... more
Hospitality report finds tracking results is important
Make the most of your advertising dollars by tracking results. By continually asking customers what brought them to you, you will be better able to judge which media ... more
Is cinema advertising a good fit for your business?
When analyzing different advertising venues, one option that is often overlooked is cinema advertising. For businesses that want to reach residents, this can be a cost-effective option. For ... more
How to wrap text in numbers
Using iWork Numbers as a spreadsheet for a task chart can be a simple and effective way to map out your steps and track your progress. Numbers’ default setting, ... more
How to convert Word files to .txt
There are plenty of reasons why you might want to convert Words files to .txt format. Perhaps you’d like to reduce the number of attachments you send with ... more
Online threats: are you streetwise online?
The most important factor in protecting your computer from malicious software is not which security package you install, or which browser you use. Far more important than any ... more
Facebook protection: how to protect your account
After a number of friends recently had their Facebook accounts compromised, I thought I should offer a few tips to help you keep your own account safer. Whether ... more