The single most important element of any website is the content that it contains.Content drives traffic and you need traffic to do business. It is also the most-time consuming part of developing or refreshing a website.
All content is not created equal.
Good website content requires more than grammatical correctness. As experienced content writers, we understand current SEO practices and the basics of search. We are able to create and format content that gets indexed correctly and optimally.
Quality content builds trust.
People like to buy from those they trust. The more value you can provide, the easier it will be to build that trust. We create website content that your visitors can trust and that Google loves.
Relevant content converts.
Visitors come to your site seeking something. A good content strategy gives your online visitors the information they need. By understanding who your target market is, we can create relevant website content, increasing visitor engagement, bringing them one step closer to making a purchase.
Good content cultivates customer loyalty.
When developing an overall plan for content on your website, we think about all the different kinds of people who could potentially be your customer. There are those who just happened to land on your site and have never heard of you. Others may have heard of you but never made a purchase. Then there are those who have had some business relationship with you but not an ongoing one. Finally, there are those who are the truly loyal. A good content writer will consider and satisfy each of these groups. “What is holding them back? Are there pain points? What are their motivations?” Provide information to make them feel comfortable enough to take the next step.
Should you write your own website content or hire us?
You’re hiring professionals to design and build your website because they have the skills, experience and tools to do the best job. If we know that content is the most important element of a website, why hold back on making it the best it can possibly be? You are an expert at what you do. As content writers, we are experts at what we do. No amount of fancy design or graphics can make up for poor content. Therefore, for the best return on your investment, hire a professional to write your website content.