Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. According to a 2014 National Client Email Report by the Data and Marketing Association, for every $1 you spend on email marketing, you can expect a return of $48.
Follow our list of ten email marketing guidelines and you will improve the effectiveness of your own campaign. But like most rules, these are merely intended as a guide. There will be times when you’ll want to break a rule or two. The point is to understand what the rules are in most cases, so you understand what the ramifications could be if you decide not to abide by them.
Email marketing guidelines
Structure
- Make sure your email is mobile-friendly. If you spend any time reading email on a smartphone, then you know the experience can vary depending on whether or not the sender used a mobile-friendly template. According to Bluehornet, up to 80% of people will delete an email that isn’t mobile-friendly. Don’t let this happen to you. Make sure that you use a mobile-friendly template each and every time.
- Avoid using image-based emails. If you’re like most people, you probably want your emails to look pixel perfect in every situation. For this reason, it can be tempting to use one big image so everything looks just right. Not so fast. Even though creating your email as one big image might seem like the way to go, it can introduce other issues. See our related blog post “Four Reasons To Should Avoid Sending Image Only Emails.”
- Avoid using no-reply as the return address.
Set an email to answer as person name that is what remail.io recommends.